BaltimoreSun.com – By Rona Marech – Sun reporter
When John Waters’ 1988 film Hair- spray first came out on video, a staff member at Lambda Rising bookstore bought a passel of aerosol hairspray cans at the drugstore across the street and asked the filmmaker to sign them. As a promotion, the shop gave an autographed can to every customer who purchased a video.
Such antics helped spur loyalty among customers at the store, which sells gay, lesbian, bisexual and transgender books as well as digital video discs, music, magazines, greeting cards and gifts. But a core group of devotees was not enough to save the store in the face of declining sales: The owner announced last week that after more than two decades in business, he will close the Baltimore shop, believed to be the only gay and lesbian bookstore in Maryland.