TwinCities.com – By Julie Forster
Companies hope arrays of supportive programs will give them first pick of the most promising applicants.
Offering domestic partner benefits once earned a company good reviews with the progressive set. Now, the bar has been set higher.
Employers are putting in place a whole range of benefits, policies and sponsorships to show support for gay, lesbian, bisexual and transgender employees.
In a market where top-notch prospects have their choice of employers, corporate culture is joining pay and career track as a key competitive issue. For a significant number of prospects, inclusiveness is viewed as a cultural asset.