Nokia playlist ad dodges ASA action – by Hadassah Nymark

London – A TV ad for mobile phone company Nokia, featuring comic references to the transgender process, has been cleared by the ASA.

The ad featured various artist’s names and song titles spelling out a tongue-in-cheek story involving the issue of transgender.

The text, when read together, appeared next to an image of a phone and stated: “Macho man…; Identity crisis…; What can I do…; Go see the doctor…; Six weeks…; Remove…; Bandages…; Dude looks like a lady….”