MiamiHerald.TypePad.com – Steve Rothaus
Seven in 10 gay men and lesbians have switched products or service providers because they learned the company engaged in negative actions toward the GLBT community
Rochester, NY ? September 24, 2007 ? According to a recent national survey, approximately one in four (24%) gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers because they found a competing company that supports causes that benefit the GLBT community in the past 12 months, assuming that other factors such as price, quality, and convenience were not considerations. This includes fully one-third (32%) of gay men who say they have switched products or services within the last 12 months because they found a competing company that supports GLBT causes.