Stonewall Uprising Given Role in Tourism Campaign – By Sewell Chan

The Stonewall rebellion of 1969, in which protesters clashed with the authorities after a violent police raid on a Greenwich Village bar, is a defining moment in the history of the gay rights movement. Now New York City officials hope to capitalize on the 40th anniversary of the uprising, this June, by promoting the city as a gay tourist destination.

Announcing a new marketing campaign under the slogan “Rainbow Pilgrimage,” tourism officials said Tuesday that they would seek to portray a visit to New York “as a ‘rite of passage’ for the gay and lesbian traveler.”