A Jean-ious Campaign in Support of Gay, Lesbian, Bi and Trans Youth

blogOut.JustOut.com – by Just Out Staff

The Levi’s brand has announced the launch of its “Give Them Hope Now” campaign in support of the Hetrick-Martin Institute in New York, home of Harvey Milk High School. The campaign’s goal is to help HMI raise $500,000 to establish a financial safety net to fund HMI’s mission, offering support to gay, lesbian, bisexual, transgender and questioning youth.

The “Give Them Hope Now” campaign and its website, www.givethemhopenow.org, feature personal stories from students, alumni, celebrities and board members, and will run May 6-November 2009 — or until the $500,000 fundraising goal is met.